In this digital and mobile driven era brands or if i may say consumer behaviour is changing, prior to what it was brands dictated the strategy but recently consumers are starting to dictate the pace with the Brand-client-strategy-activation-campaign and settlement workflow is finally changed to strategy-campaign-result before brand payment. There are lots of opinions about… Continue reading [BRAND COMMUNICATION] STEPS TO HIRING A PR/BRANDING AGENCY.
Few weeks ago on the blog we highlighted how start ups and entrepreneurs or even agencies can stay afloat in downtimes. Well in the world of marketing nothing is absolute and the reason why we aren’t extinct like the dinosaurs is just simply a term called ‘ADAPTATION’. You want to survive the tough market terrains… Continue reading [DIGITAL MARKETING] HOW DEEZER SURVIVED ITS DOWNTIME WILL AMAZE YOU. (A CASE STUDY) READ MORE:
If you thought biometrics are the ultimate weapons of authentication, you may be proven wrong by Starbug. German researcher Jan Krissler, aka Starbug is a hacker whose claim to fame is breaching Apple’s TouchID and recreating the German defense minister’s thumbprint from a high-res image. Starbug has revealed that he can now decode anyone’s smartphone… Continue reading [READ THIS:] HACKER BLASTS APPLETOUCH ID RECREATES GERMAN CHANCELLOR’S SCREENLOCK FROM A SELFIE IMAGE.
The world’s leading brand consultancy, Interbrand, in its 2015 Best Global Brands report has named Huawei as one of the top hundred brands globally. Following its debut on the 2014 list as the first mainland Chinese brand, it would be recalled Huawei was among the top brands in last year report. According to Interbrand, “Huawei… Continue reading [BRANDS] HUAWEI RATED ATOP 100 BEST BRANDS.
China has graced Nokia’s proposed deal to acquire French telecoms company Alcatel-Lucent for €15.6 billion ($17.6 billion), following some set legislation control trust process. According to the East Asian country’s ministry of Commerce, some terms were laid down that Nokia had to meet by early December before the acquisition could be approved, including the use… Continue reading [ACQUISITIONS-BRAND MERGERS] NOKIA IS BUYING ALCATEL-LUCENT
Digital payments and commerce provider, Interswitch, has launched an integration of its Quickteller services with BlackBerry’s BBM via a new app called Quickteller for money transfer and airtime recharge. Available for smartphones running Android BlackBerry and iOS, the partnership will enable BBM users with a Nigerian bank account to make a request for money, airtime… Continue reading [PARTNERSHIPS] INTERSWITCH IS WOOING BLACKBERRY IN LINE WITH MONEY TRANSFERS AND AIRTIME RECHARGE.