WHAT IS CUSTOMER SERVICE?
Customer service is a proactive system and a set of tailored attitude aimed at meeting the guests’ needs and exceed their expectations. The product and service must promote “repeat business” with the establishment.
Customer, guest, client as the name may imply, all have certain expectations in mind before patronizing a particular business establishment. For example, if you go to the bank, you expect to see a clean, safe, and spacious banking hall, polite staff that are willing to attend to you without wasting your time, so also if you go to a fast food outlet, added to the previously listed expectations, you expect to have varieties of food, drinks to choose from with a good price. The same goes for the expectations one expects from other products and service providers.
The secret to satisfy your customer is to :
Take the time to find out what the customer expect from your business
Always meet these expectations
Ensure you exceed these expectations.
Customer service is the heart of all successful businesses but unfortunately most businesses pay lip service to this part of brand marketing. Customers are treated as if they are been done favour whereas it is the customer that is doing the business a great favour. When customers are treated properly and the product or service they purchase meet their expectations there is the possibility that the customer will come back to your business is very high.
In a competitive market, it can be tempting to chase new business. However, to enhance revenue and profitability on your business, the best way is to focus on efficient customer service that target customer satisfaction, retention and build up customer loyalty.
Loyal customers come back time and again; they will promote your business through word- of – mouth. By building a long – term clientele base, the establishment can reduce the costs of looking for new customers and improve the bottom line.
Good customer service helps turn existing customers into ambassadors for the business – they will buy your products and services regularly, encourage others to buy, give you valuable feedback on your performance as well as supporting the business through good and bad times.
Below is 15 strategic experiences on customer service.
WATCH OUT NEXT WEEK FOR OUR CONCLUDING PART ON THE CUSTOMER SERVICE SERIES: ENHANCING PROFITABILITY THROUGH EFFICIENT CUSTOMER SERVICE.
Contributed by: Olaoluwa Joseph
Edited & posted by: @djshyluckjimmy.
Image templates: clientheartbeat.com