The two CEO’s Kevin Welman and John Ehiguese
FleishmanHillard South Africa, a
communications firm specialising in
public relations, public affairs,marketing, paid media, and transmedia and social content, announced the expansion of the firm’s offering in Africa through a newly concluded affiliation agreement with Mediacraft Associates in Nigeria.
Mediacraft Associates is one of the leading full-service public relations firms in Nigeria, with a track record of working for high profile clients, and a culture of high ethical and professional standards. The official affiliation between the two
companies is the outcome of a rigorous
selection process that involved an exchange of visits by both agencies, and the joint execution of projects.
“FleishmanHillard, as a global firm, has
had a foothold in Africa for decades. We
are proud of our long-standing culture of.excellent client service and innovation in communications. We go where our clients need us. With the increasing market demand for public relations services in Nigeria from our current and potential clients, we have spent a considerable amount of time and resources to ensure that we find an affiliate in Nigeria that shares our values and dedication to global best practices. We look forward to a long and fruitful affiliation with Mediacraft as we aim to service our clients even better,”said Kevin Welman, managing director of
FleishmanHillard South Africa.
The affiliate provides FleishmanHillard and its clients with a gateway to the
opportunities in the huge Nigerian market,which has seen robust growth over the past decade, with a Gross Domestic Product (GDP) of $568.51-billion.John Ehiguese, CEO of Mediacraft Associates, states, “The Mediacraft team and myself are very excited at the signing of this affiliation agreement with FleishmanHillard. We appreciate the pedigree and track record of FleishmanHillard globally, and particularly in South Africa, and are proud to be associated with this enviable organization in such a practical way.”
The partnership will include training and capacity building from FleishmanHillard for the Mediacraft team and exposure to the former’s global network of communications
consultants and experts. The two
companies will also focus on new business opportunities.
Compiled, edited & posted by: @djshyluckjimmy.