Bic is having problems again for the second time around talking to women.
The pen maker, which was the object of ridicule a few years ago for its absurd “Bic for Her” pens, failed woefully in South Africa this week, posting a tone-deaf feministic ad on social media for national women’s day that drew unexpected criticism—and soon led to an apology by the veteran brand.
The “Look Like a Girl” and “Think Like a Man” lines were both pretty infuriating, and the Internet reacted mercilessly to the brand’s misstep. Bic made things worse by trying to defend itself in one half-apology before deleting that (further angered eople who’d commented on it) and posting a
second apology. That one read: “Hi everyone. Let’s start out by
saying we’re incredibly sorry for offending everybody—that was never our intention, but we completely understand where we’ve gone wrong.
This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and
we appreciate that.”
OOPS! OH GOSH!! MY BAD!!!
We at thebrandradio.blog deeply sympathize with Bic.
Additional credits: Tim Nudd (adweek)
Compiled, edited & posted by: @djshyluckjimmy