Mr Lanre Adisa (NOAH’S ARK TOP BOSS) has alleged that foreign agencies are working for Nigerian brands from abroad in the face of APCON Reform of 2013 that placed limitations on the involvement of foreign agencies in Nigeria’s advertising. Speaking with a reliable source recently in Lagos Mr Adisa stressed that In spite of… Continue reading [AGENCY NEWS] LANRE ADISA COMES DOWN HARD ON FOREIGN AGENCIES WORKING FOR NIGERIAN BRANDS ABROAD AGAINST THE APCON 2013 REFORM.
Bic is having problems again for the second time around talking to women. The pen maker, which was the object of ridicule a few years ago for its absurd “Bic for Her” pens, failed woefully in South Africa this week, posting a tone-deaf feministic ad on social media for national women’s day that drew… Continue reading [AD NEWS] BIC’s BULL-RIDING ON FEMINISM GOES WRONG IN SOUTH AFRICA.REAPOLOGIZES ON FAILED WOMEN DAY AD.
VConnect Global Services Limited, popularly known as Nigeria’s largest local search engine has recently expanded its scope of business and now evolved into a complete online marketplace where people can now find, buy and sell goods and services. With over 1.1 million business listings on the website, consumers have access to a wide array of… Continue reading [BRAND HITS] NIGERIA’S ONLINE RETAIL MARKET SPACE IS SPEWING AS VCONNECT DEBUTS AS A COMPETITOR.
One year after hinting about setting up an automobile assembly plant in Nigeria, Ford Motor Company has confirmed its intention to start with the coupling of its best-selling Ford Ranger pickup truck in the fourth quarter. It said the Nigerian assembly plant would be established in partnership with its dealer, Coscharis Motors. According to… Continue reading [GOOD NEWS] FORD COMMENCES ASSEMBLING ITS AUTOMOBILES IN NIGERIA.
Earlier this week Google shook up the tech landscape by changing the name of its corporation to Alphabet. Its core advertising and media business—which includes YouTube, digital advertising, Maps and Android—will continue to be called Google. At first glance, it’s a bizarre marketing move, but experts say the new structure won’t hurt Google’s brand.… Continue reading [BRAND HIGHLIGHTS] GOOGLE IS NOW ALPHABET-THE FULL STORY THIS WEEK.