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[RATED ADs OF NAIJA] THE DARKER, THE BRIGHTER BY 141WORLDWIDE

CLIENT: HUAWEI ECD: Sule Momoh ACD: ARAWORE YEMI AD: BENJAMIN OSIGWE CW: ESOSA OSAGIEDE AGENCY: 141WORLDWIDE. CATEGORY: PRINT. BRIGHTER TEETH BY 7EVEN INTERACTIVE. CLIENT: ANONYMOUS HOC/AD: NDUKWE IFEANYICHUKWU ONUOHA IL: UDUAK AKPAN, KIMSON OSAGHAE. CW: OLAYINKA IYINOLAKAN AGENCY: 7EVEN INTERACTIVE. CATEGORY: PRINT. Please rate these ads and drop us a comment. Your comments are much… Continue reading [RATED ADs OF NAIJA] THE DARKER, THE BRIGHTER BY 141WORLDWIDE

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[BRANDING & ADVERTISING] A CREATIVE TSUNAMI-NOW COKE IS ABOUT TO SHARE EMOTICONS AROUND THE WORLD!

In 2011 since Coca-Cola debuted its “Share a Coke” campaign to personalize labels in australia and around the world by puttin common first names on bottles.It has even placed the names in braille in Latin America. The brand has been trying out various playful twists on the campaign in Asia. Now coke is putting emoticons… Continue reading [BRANDING & ADVERTISING] A CREATIVE TSUNAMI-NOW COKE IS ABOUT TO SHARE EMOTICONS AROUND THE WORLD!

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[SHARED CONTENT] HELLOOO! SMALL AGENCY; SO YOU GOT A PITCH, WHAT NEXT?-DO’s and DON’Ts OF THE PITCH PROCESS FOR START-UP AGENCIES.

EXCERPTS: At the Small Agency Conference held in Boston couple of weeks back a panel of industry veterans discussed the best ways of navigating new business today.Lisa Colantuono partner and co-president at Search consultancy AAR and 72andSunny Business Development Head Rebekah Jefferis, Work & Co Partner/Product Management Gene Liebel and new business consultancy RSW/US Owner… Continue reading [SHARED CONTENT] HELLOOO! SMALL AGENCY; SO YOU GOT A PITCH, WHAT NEXT?-DO’s and DON’Ts OF THE PITCH PROCESS FOR START-UP AGENCIES.

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[COPYWRITING] 7 STALE COPIES IN NIGERIAN ADVERTISEMENTS.

1) “Think wellness think PHARMAHEALTHCARE”-cliche comments: Must it be thought? ok what if i don’t want to think wellness, what if i just want to self destruct? what if?? what if???. People are tired of this tagline i call this “THE WOTIF-TAGLINE”. Matter of fact if you go to shomolu in Lagos which is “dubbed”… Continue reading [COPYWRITING] 7 STALE COPIES IN NIGERIAN ADVERTISEMENTS.