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XLR8 WINS GUINESS’ PITCH

Leading mmunications management consultancy.XLR8 has
been appointed by Guinness Nigeria to manage its
corporate brand. The appointment follows an extensive
selection process that included an open pitch for
credentials presentations followed by panel discussions.
According to the Corporate Relations Director, Mr. Sesan
Sobowale, “Throughout the selection process, we were
impressed by XLR8’s industry and market knowledge
and we feel confident that the organisation possesses
the wherewithal to add value and provide support as we
partner to achieve our business objectives.”
Chief Executive Officer of XLR8, Calixthus Okoruwa
enthused that XLR8 is both delighted and honoured to
have Guinness Nigeria join its impressive roster of blue-
chip brands. “Any organisation that has been able to
build a brand and sustain its iconic status for more than
250 years deserves all the respect and adulation it gets,”
said Okoruwa. “We are indeed, humbled by this
opportunity to be of service to this formidable
organization and will continue to seek to justify the
confidence which it has reposed in XLR8.”
With a solid track-record of market performance,
Guinness Nigeria has been in Nigeria since 1960 and is
a member of the Diageo Plc, the world’s foremost
premium alcoholic drinks company. Its robust portfolio
of products includes a wide range of premium alcoholic
and non-alcoholic beverages including Guinness, Foreign
Extra Stout, Harp, Malta Guinness and Orijin.
XLR8 has since its founding in 2004, consulted for some
of the world’s best-known and most respected brands
across different industry sectors that include technology,
banking and financial services, broadcast and
entertainment, fast moving consumer goods, among
others. “Guinness Nigeria is the latest addition to the
very distinguished clientele for which we are eminently
proud to be of service, and as always, we shall strive to
ensure that our work speaks for us in the value that we
deliver,” said Okoruwa.

Posted by@djshyluckjimmy
facebook/instagram: jimmyadesanya

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