Few days ago Nigerians awoke to see all First City monument Banks doned with a new purple and gold strip logo to replace the black gold stipped one. According to Ladi Balogun, the Bank’s Group Managing Director the logo has also been modified to be slightly less formal and more contemporary, yet retaining a distinctly FCMB feel.
Below is an excerpt of his interview with kehinde Olesin
K. Olesin: Why the need to refresh your identity?
L. Balogun: We have set ourselves a long term vision to be the premier financial services group of African origin. At the heart of the group is emerging a vibrant retail bank that seeks to rewrite the rules of the
game. We have reached a tipping point in our evolution, and we feel we are now ready to wear a new look that is reflective of not only where we are, but also where we are going.
Today, our products provide practical solutions to the borrowing,saving, investment, and payment needs of our customers. Every month, we welcome 50,000 new customers and we disburse 20,000 new loans, with over 2,000 monthly to women owned micro-
enterprises. Every month over 70,000 customers are registering on our mobile banking solutions that offer reliable and convenient waysto bank. This not so quiet revolution is also becoming evident in our financial statements. 50% of our deposits are now retail deposits. 30% of our loans are retail loans, the vast majority of which are to individuals. The diversity of our business is bringing greater resilience and strength. Steadily this strength is revealing itself in our financial performance. For us it is not just about numbers, but more importantly it is about quality. We have been investing in building a unique FCMB customer experience, defined by simple helpful reliable products and services, and professional and friendly bankers willing to go the extra mile for
K. Olesin: Is there any link between the new identity and the bank’s future?
L. Balogun: Our future is intertwined with the collective future of our customers. We do not believe that we can succeed if you do not. Hence, we will reinforce our position of being an inclusive lender. We will support sectors that will drive the prosperity of the markets in which we operate. We will bring greater accessibility to a broad range of
financial services. By so doing, we will build one of the most relevant financial service franchises of African origin, providing the best customer experience.
We are optimistic about the future and determined, whatever the challenges, to make this happen.
What about your Foundation? We have taken the best of our traditional values of professionalism
and excellence. We have complemented this with the sustainability and customer focus that a more inclusive bank demands. We also believe that a strong retail franchise strengthens the corporate and
investment banking aspects of the group, providing a more robust balance sheet and better distribution of your opportunities. Our new look, whilst unexpected to many in its vibrancy, is reassuringly familiar.
This not so quiet revolution is about much more than a look. It is an honest reflection of where we are, and a signalling of where we are going, together. Welcome to the new look of opportunity.
credits: Kehinde Olesin
Edited and posted by: @djshyluckjimmy